CHIEF STRATEGY OFFICER AT GREY LATIN AMERICA
Strategic communications planning specialist, focused on business consultancy, with more than 20 years in Mexico on local, Latam and global Brands, structuring media investment and messaging for maximum return on ad spend. (see presentation SlideShare: “Creative Performance”).
Derived from his creative background, Shawn is a catalyst for big ideas to grow Brands, with a strong foundation in consumer insight, today enhanced by experience with behavioral data sets, and ambition for cultural intervention. (see video interview: “The Media and the Message”).
Shawn is a valued ally to Marketers seeking digital/data transformation in their company culture, bringing analytics, strategy, planning and performance teams together for structured audience design and message management systems, committed to performance tracking, fascinated by the human implications of technological innovation and data.