BRIEF PARA ESCRIBIR COPY.

febrero 16, 2022

Qué útil es contar con un brief para escribir textos publicitarios.
Aquí una lista con 8 puntos clave para que ustedes mismos desarrollan su propio Brief de Copy.
Fragmento del libro, “Copywriting, successful writing for design, advertising and marketing”, escrito por Mark Shaw.

Checklist: Taking a copy brief
Start with the big picture and drill down into the fine detail.

Checklist: Taking a copy brief
Start with the big picture and drill down into the fine detail.

Background and raw material
Target audience

Checklist: Taking a copy brief
Start with the big picture and drill down into the fine detail.

The core message
The Unique Selling Point (USP)

Checklist: Taking a copy brief
Start with the big picture and drill down into the fine detail.

Creative direction
Anything else?

COPYWRITING SUCCESSFUL WRITING FOR DESIGN, ADVERTISING, AND MARKETING

Imperdible libro para sumar habilidades al redactar textos publicitarios.

Lo consiguen en Librerías Gandhi y Amazon.

COPYWRITING SUCCESSFUL WRITING FOR DESIGN, ADVERTISING, AND MARKETING.

Checklist: Taking a copy brief
Start with the big picture and drill down into the fine detail. — Fragmento original del libro.

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